Description

Earlier this year, award winning critically acclaimed global pop star Sigrid found herself getting back to basics, writing new songs in studios from London to Oslo. A period of experimentation musically, the 26 yearold took back the reins of the writing process, writing lyrics and melodies that felt connected to her roots as one of the biggest breakthrough Scandinavian pop stars of her generation. Reflecting on the past six years of being thrust into superstardom, Sigrid introduced us to her defiant pop with feminist anthem Dont Kill My Vibe in 2017, which led to winning the prestigious BBC Sound of 2018 the first Norwegian artist to do so and today Sigrid reveals brand new single The Hype. The Hype is an expansive pop anthem that shows us everything we have come to love about the pop sensation, with gritty lyricism and melodies that dont have an endpoint and keep rising. Asking the question did I live up to the hype Sigrid finds a universal feeling encapsulating revelations on career and relationship successes. This quick witted power anthem is both tongueincheek and blunt, a full circle moment from Dont Kill My Vibe, which was the beginning of Sigrid’s Hype.